project and scope
FABLY — mobile app for searching and reading books
Book & Reading
task and process
Task and process
Task
Develop a service for searching and reading books that helps users quickly find suitable works, receive personalized recommendations, and maintain interest in reading
Process
Audience research
Competitor analysis
User scenario
Interface design
Final interface development
audience research
audience research
During the research phase, I conducted interviews with users to understand how people choose books, what they pay attention to when searching for new works, and what difficulties they encounter in the selection process
What's inconvenient
sometimes it's hard to find the right book
it's hard to stay focused
lack of the habit of reading regularly
movies seem more interesting
competitor analysis
competitor analysis
To analyze competitors, I studied direct and indirect services related to searching and reading books. During the analysis, I was able to identify successful solutions and also identify shortcomings that could be improved in my own product
Direct competitors
Bookmate
MyBook
ЛитРес
Wattpad
Indirect competitors
Ozon
Самокат
CONCLUSIONS
Personalized recommendations help you find interesting books faster
Large cards and visual collections make it easy to navigate content
The ability to set goals and track progress helps maintain a reading habit
Helpful reading tools increase product value and user engagement
A large number of promotional blocks and secondary information make it difficult to find books
Custom Script
custom script
Based on audience research and competitor analysis, I created a user scenario to identify the key stages of interaction with the service: from searching for a book to reading it
Conclusions
It is important for users to quickly find books that suit their specific mood, interest, or situation
The book page should help the user make a decision about starting to read
Before signing up for a subscription, it is important to show its benefits and terms of use
Reading requires tools to maintain concentration and better understand the text
prototyping
prototyping
After developing the user scenario, I moved on to creating interface prototypes. At this stage, it was important to determine the structure of the screens, the location of key information, and the main user actions, taking into account the identified needs and barriers.
final interface
final interface
log in
The ability to quickly create an account in any convenient way
login via email, phone, Apple, or Google
the ability to continue using the application without registration
displaying errors when entering incorrect data
main
The home page helps you quickly find books through search, collections, and personalized recommendations
AI search
Helps find books based on the user’s free text query
search for books in a free and convenient form
popular queries
multiple recommendation options expand the selection of suitable books
Helps you quickly find interesting books based on your selected works. Once selected, the selection rises to the top of the main page
Useful features help you make a decision about choosing a book faster
the «Atmosphere of the Book» block helps to understand the mood of the work
summary of reviews
similar books help you continue your search
The screen introduces the user to the benefits and allows them to subscribe in a convenient way for the desired period
The ability to choose a convenient format: reading or audiobook
switching between reading and listening when focusing on the text becomes difficult
customizing reading settings to suit user preferences
quick access to additional tools while reading
Helps you better understand the work without leaving the app. The user can ask any question about a selected passage or book and return to previous questions through the history
The screen combines the user’s library, subscription management, and daily reading goal. The user can view saved books, track progress, and set a personal goal to build a habit
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